Privacy Policy

Last updated: April 2026

Ambo Tours & Travels (“we”, “us”, “our”) is a licensed tour operator registered in Thimphu, Bhutan under the Tourism Council of Bhutan (TCB Licence No. 1053330). This Privacy Policy explains how we collect, use, and protect your personal information when you visit ambotours.com or contact us to enquire about or book a tour.

We take your privacy seriously. We do not sell your data. We do not share it with advertisers.

Who We Are

Business name: Ambo Tours & Travels
Website: https://www.ambotours.com
Address: Norzin Lam, Thimphu, Bhutan — 11001
Email: [email protected]
Phone / WhatsApp: +975 16 160 000

For any privacy-related questions, contact us at the email above.

What Information We Collect

Information you give us directly:
When you fill out our enquiry form, contact us by email, or message us on WhatsApp, we may collect your name, email address, phone number, nationality, travel dates, group size, and any preferences or special requests you share with us.

Information collected automatically:
When you visit our website, we automatically collect certain technical data including your IP address, browser type, device type, pages visited, time spent on pages, and referring URLs. This is collected through Google Analytics 4 (see the Google Analytics 4 section below).

Information from third parties:
If you contact us via WhatsApp or email directly, we receive only what you choose to send.

How We Use Your Information

We use the information we collect to:

– Respond to your travel enquiry and prepare a personalised itinerary
– Process and manage your tour booking
– Communicate with you before, during, and after your journey
– Improve our website and understand how visitors use it
– Comply with legal obligations under Bhutanese law and applicable international regulations
– Send occasional travel inspiration or updates, only if you have opted in

We do not use your data for automated decision-making or profiling.

Google Analytics 4

Our website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC. GA4 uses cookies and similar tracking technologies to collect anonymised data about how visitors use our website — pages viewed, time on site, device type, and approximate location.

This data is processed by Google and may be transferred to servers in the United States. Google LLC is certified under the EU–US Data Privacy Framework.

The data collected by GA4 does not identify you personally. You can opt out of GA4 tracking at any time by:
– Enabling “Do Not Track” in your browser settings
– Using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
– Declining analytics cookies via our cookie notice

For more information on how Google handles data, visit: https://policies.google.com/privacy

Legal Basis for Processing (EU/UK Visitors)

If you are located in the European Union or United Kingdom, we process your personal data under the following legal bases as defined by the GDPR and UK GDPR:

– Consent — for analytics cookies and marketing communications
– Contractual necessity — to respond to your enquiry and fulfil a booking
– Legitimate interests — to improve our website and services, where your rights are not overridden

How Long We Keep Your Data

We retain enquiry and booking data for up to 5 years for accounting and legal purposes. If you enquire but do not book, we retain your contact details for up to 12 months, after which they are deleted. You may request deletion at any time (see Your Rights section below).

Who We Share Your Data With

We do not sell or rent your personal data. We may share it only in the following limited circumstances:

– Tour logistics partners in Bhutan — licensed hotels, guides, and transport providers, only to the extent necessary to fulfil your booking
– Google LLC — for analytics purposes as described above
– Legal authorities — if required by Bhutanese law or a valid legal request

All third parties we work with are required to handle your data responsibly and only for the purpose for which it was shared.

 Your Rights

Depending on your country of residence, you may have the right to:

– Access the personal data we hold about you
– Request correction of inaccurate data
– Request deletion of your data (“right to be forgotten”)
– Object to or restrict certain processing
– Withdraw consent at any time, where processing is based on consent
– Lodge a complaint with your local data protection authority

To exercise any of these rights, email us at [email protected] with the subject line “Privacy Request”. We will respond within 30 days.

Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website uses HTTPS encryption. Enquiry data is stored in secure email and booking systems.

No method of transmission over the internet is 100% secure. If you have concerns about data security, please contact us directly.

 Children’s Privacy

Our services are intended for adults planning travel. We do not knowingly collect personal data from children under the age of 16 without parental consent.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this page periodically.

Contact

Ambo Tours & Travels
Norzin Lam, Thimphu, Bhutan — 11001
[email protected]
+975 16 160 000